M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a Santa with a toned physique and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed shock at being cast, has been praised for his transformation into the role. The advert promotes 15 products available for purchase. Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products.

“The ad is M&S's response to John Lewis' Christmas campaign,” — Chloe Radcliffe, research director at Oakley Bury Staffing, observed.

By the Numbers

  • 41 — mentions tracked
  • 15 — updates logged

Timeline

Nov 4 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 7 — Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad p...

Reader Poll: Has this affected your local community? — 65% of 19980421 readers said yes.

This story has been closely followed by our readers since Nov 6. The Oakley Bury Staffing desk continues tracking updates and will publish follow-ups across the region.

What's next: A follow-up briefing is expected by Thursday, Nov 12.

ICYMI: Malayshia Alford Charged with Murder in Philadelphia

Editor's note: this report was prepared by the Oakley Bury Staffing desk and last updated 14:19 UTC.

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